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Potential Patients are Searching.

When someone is looking for something, they go to their search engine (Google) first. There is no better way to reach these people than Pay-Per-Click Advertising and the best part is that you only pay when people click on your ad.

Psych WEB ADS

Pay-Per-Click Advertising

Once you have a top-notch website, you need to focus on driving traffic to it. A great way to advertise your website is to utilize web-based pay-per-click advertising, sometimes referred to as PPC advertising. One of the best things about PPC is that you only pay for the ad when someone clicks on it and goes to your website. No more putting an ad in the newspaper and wondering if anyone ever saw it.

There are two main ways to do PPC advertising on the web. The first is by advertising through search engines like Google and Bing. The second is via social media on Facebook. Each has its own strengths and we can help you define how to use both based on the results that you want to achieve.

SEARCH PPC

Search based advertising campaigns can be set up so that when someone searches for a particular phrase, your ad will show up at the top or to the side of the search results. Because the ad is search driven, you know that you are getting targeted visitors. There is no other means of advertising that gives you such targeted, trackable results.

Our PPC experts are niche focused and understand the services that psychiatrists offer, as well as what keywords and marketing strategies to use to generate new patient inquiries.

We use a proven approach to get the most out of your PPC advertising campaign:

DESIGN A HIGH-IMPACT PAY-PER-CLICK AD

Psych Web Ads utilize targeted research to determine the most effective keywords and phrases related to services applicable to your practice.  We target and attract local patients looking for your exact services by incorporating these keywords into advertisements for Google, Bing/Yahoo or Facebook.

DEPLOY AN ACTION DRIVEN CAMPAIGN

Potential patients are linked to a campaign page from your online ad.  This page is engineered to encourage an immediate action such as a call or email to your office. Our professionally designed campaign landing pages are very effective in attracting clients and increasing conversions to your practice.   

TRACK NEW PATIENT INQUIRIES

You can easily audit the effectiveness of your campaign. Our tracking system uses  an assigned telephone number which routes the caller to your office and can record the conversation if you want.

ANALYZE THE RESULTS AND WORK TO IMPROVE YOUR ROI

With Psych Web Ads, we will improve conversions and increase your click thru rates by monitoring and optimizing the performance of your advertisements and refining page content in order to increase your Google Quality Score.

 

SOCIAL PPC

Facebook Ads will help you rise above the noise in your local market and poise you as a key resource. True, having key Social Media presence is an important first step, but actually getting people to your profiles sometimes takes a little work. Facebook Ads is an easy yet important addition to your social media experience that helps drive leads. With smart campaign management you can ensure that you are paying to reach only the people you want to reach, making Facebook Ads a very targeted approach to finding new patients.

I am busy in my practice. I don't have time to stay up on all of the latest in Web Marketing. Xsalta makes it easy for me and I am seeing results. Dr. Kim Cress